Drowling Mountain Ski Resort Essay Example | Topics and Well Written Essays - 1000 words

Drowling Mountain Ski Resort - Essay Example The 2008-09 figures show that an approximate 4 million people came to New York during the skiing season to enjoy the thrills of the sport, which is more or less similar to previous statistics. However, it must be kept in mind that there are around 34 ski resorts to choose from and Drowling Mountains Resort fairs poorly in certain aspects that have caused business troubles for the Board of Directors in the past. Recommendations for Improvement The major problem, of course, is the relatively secluded location of the resort compared to the larger, more populated cities. Syracuse is nearly five hours away from New York, and two hours from Albany. In addition to this, the Drowling Mountain resort must face the problem of low populations within the state. This decreases the opportunity of securing new clientele as well as lacking a healthy number of steady client bases. While it had a respectable position and a high esteem among its clients previously, it has seen a steady decline in its p opularity in the past 10 years. The economic crash in the recent years had dealt its final blow and left the Board of Directors struggling to find financing. The proposed hike in ticket sales, though indeed a positive initiative, can hardly be enough to turn the company around entirely. I think, good and cleverly targeted positive advertising would be an essential requirement of the moment. The initiation should be targeted at young and athletic groups like sponsoring skiing lessons in collaboration with the local high school or offer limited period discounts for children’s outings arranged by the school. This would create a renewed interest in the resort. This essay focuses on the analysis of sports tourism industry aspects. In order to present comprehensive, well-informed and judicious recommendations regarding the issues at hand in Drowling Mountain Ski Resort, the researcher must first focus on the present statistical and financial dynamics of the current snow sports tourism and snow games industry. In the recent past, tourism, particularly, snow tourism has attracted widespread business interests, its central attraction lying mainly in its combination of beauty, adventure sports, and entertainment. The economic centrality of snow tourism has seen significant growth in the past few decades. However, though the last 3 years have seen substantial growth in the Skiing and snow gaming industry of the US, it is indeed a tough area of business, that makes the Drowling Mountain Ski Resort case rather a tricky one. After analyzing the various figures, statistics and a thorough study of the data provided on the three rival companies, as pre sented the paper, it is concluded that an overall marketing makeover has the potential to change the face of the Drowling Mountain Resort. The best course of action, thus, should be one that exploits the opportunities presented by such a rise in interest. While the competition is steep and the inventiveness of business strategies must necessarily be restricted mostly by the involved factors of demographic, geographical and seasonal challenges and recommendations, the researcher believes, will initiate a positive change in the business.